We focus on investing in businesses that balance revenue growth with innovation. Our unique approach sets us apart, allowing us to build a portfolio of pioneering and profitable businesses.
Sashien Godakandae
Partner, CEO
Sashien Godakandae is the CEO of Enigmatic Group of Companies, bringing over a decade of expertise in business consulting, technology growth and investing. Born and raised in Ottawa, Sashien's path to success is marked by his unwavering determination, sharp business acumen, and a passion for innovation. Prior to founding Enigmatic Group, Sashien played a pivotal role in shaping the future of industries related to smart homes, intelligent buildings, and the Internet of Things (IoT). His strategic partnership efforts influenced the strategies of several Fortune 500 and Fortune 1000 companies, including Amazon, Google, Schneider Electric, Siemens, Intel Corporation, and Honeywell International. One of the key milestones in Sashien's career is his involvement as a private investor in Flow Water, a company that went on to become publicly traded on the Toronto Stock Exchange in 2021, turning nearly $80 million in annual revenues across North America. His keen eye for promising ventures and investment expertise contributed significantly to the company's success and its emergence as a prominent player in the Canadian business landscape. In addition to his position as the CEO of Enigmatic Group of Companies, Sashien serves as the President and Chief Business Officer of the organization’s subsidiary, Zap Media, a distinguished digital transformation agency recognized as a member of the Forbes Agency Council—an elite community of industry leaders and experts. His insights and expertise have earned him invitations to speak at prestigious events worldwide, including Seamless Asia, a leading payments conference held in Singapore. Sashien's thought-provoking presentations have left an indelible mark on audiences fortunate enough to witness his dynamic speaking engagements. Sashien holds an MBA from Manchester Metropolitan University.
Daniyal Zafar, the President of Enigmatic Group, is a seasoned entrepreneur with a specialized focus on digital transformation for small and medium-sized enterprises (SMEs) across Canada. With over a decade of experience in growth marketing, branding, and strategic planning, Daniyal has a proven track record of driving significant revenue growth. He has managed over $50 million in ad budgets throughout his marketing career, a testament to his expertise in optimizing digital campaigns for maximum impact. His leadership has been instrumental in guiding businesses through the complexities of the digital landscape, and he is committed to fostering a culture of innovation, collaboration, and excellence within the Enigmatic Group.
Daniyal's unique approach to business strategy combines data-driven analytics with creative problem-solving. This enables clients to not only optimize their digital efforts but also to achieve their full potential in an ever-changing market. His hands-on experience in managing large ad budgets equips him with the insights needed to make informed decisions that yield high returns on investment.
As a key member of the Enigmatic Group's leadership team, Daniyal's expertise perfectly complements the company's mission to invest in businesses that can grow their revenue while fostering innovation. His vision for the future of digital marketing and his leadership qualities make him an invaluable asset to the company and its diverse portfolio. Under his guidance, Enigmatic Group is poised to redefine industry standards and make a lasting impact in the business world.
As VP of Finance at Enigmatic Group, Shiv Sharma excels in finance and accounting. Licensed by FSRA, he aids in mortgages through 86 lenders and offers credit counseling. A Nipissing University graduate in Commerce with a focus on Accounting, his skills in financial management, taxation, and auditing significantly contribute to the company's expansion and leadership.
Carl Anthony
Strategic Advisor - Media
Carl Anthony, an Emmy Award-winning Broadcast Media expert in New York, has extensive experience in content development and technical management for live events at CNBC. Passionate about technology, he's now focused on growth and network expansion at Enigmatic Group's Surgo Studios, contributing to their scaling operations in the U.S.
Neils Pedersen
Strategic Advisor - Change Management
Niels Pedersen, Chartered Accountant and fintech author in Manchester, teaches MBA at Manchester Metropolitan University. Former PwC auditor and Bank of England employee, he speaks on technology, risk management, and governance. He's a guest tutor at Cambridge's Judge Business School and featured in Newsweek, Financial Times, BBC Radio, and Moody's Talks podcast.
Latest Acquisitions
Q1 2024
StaffQuest Placement Group
Staffing
Q4 2023
Surgo Studios
Video Production
Q3 2022
Zap Media
Advertising
Building The Next Generation of Sustainable Business.
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